Monday, 9 May 2011

Keeping Your Cool

It's official - summer's here. The heat wave we've experienced over the past few days was pretty brutal, and it's only going to get even warmer in the coming weeks.

Superior breathability makes linen the ideal summer fabric.

One of the most comfortable summer cloths is linen. Depending our your profession, linen may or may not be suitable for your workplace. It is a fabric that exudes a laid-back vibe, while maintaining a distinctly luxurious flow.

Linens are made from fibers of the flax plant, which explains it's excellent heat-dispelling properties. Linens usually have a distinctively uneven color-tone.

100% pure linen feels ridiculously comfortable with a light and cool hand. It's no coincidence that so many dudes in the Middle East/Europe wear them during their hottest months, when anything below 40 degree celsius is considered cool. Trust me, you don't want to be caught in Dubai/Rome in the middle of June wearing your dark indigo raw-selvedge A.P.C's. Once you've experienced the amazing comfort of linen, you'll wonder how you used to do without it.

One of the unique characteristics of linen is its natural wrinkling, which creates a beautiful drape no other fabric can duplicate. Now, a lot of folks steer clear of linens due to this creasing. However, this is precisely how linen is supposed to look. Don't fear the crease - embrace it. Personally, I feel perhaps another reason why people are apprehensive about linen apparel is because most of what is available in the market off-the-racks are of the loose and baggy variety. Just because it's not a formal fabric doesn't mean it can't have a trim, tailored fit.

Again, fit is everything. Linen shirts don't always have to be touristy-looking, adorned with tribal motifs, cut extra-baggy and left untucked. Get a clean, crisp one tailored and wear it like you would an Egyptian cotton dress shirt.

Experience the comfort of linen: receive a 15% discount on all linen commissions from now until the end of June.

Thursday, 5 May 2011


We will be closed this Saturday (7th May 2011) due to the General Elections voting. Business will resume on Monday (9th May 2011).